Noise, Il Jin Electronics JV to boost mfg of smart wearables

New Delhi: Homegrown connected lifestyle brand Noise on Tuesday announced a joint venture with Il Jin Electronics, a subsidiary arm of Amber Enterprises India Ltd, to boost the manufacturing of smart wearables in the country. Noise currently manufactures over 95 per cent of products in India and is one of the first brands to localise component manufacturing.

This JV, said the company, aims at further nurturing the growth of the entire smart wearable ecosystem. “Looking ahead, this partnership will leverage our expertise to enhance domestic manufacturing, fuel category expansion, and stimulate ecosystem-wide growth,” said Amit Khatri, Co-founder of Noise.